Á¦¸ñ Bachelor of Commerce in Marketing and Public Relat..  
ÀÛ¼ºÀÚ °ü¸®ÀÚ ÀÛ¼ºÀÏ 2013-08-29

Bachelor of Commerce

 
 »ó¾÷ÀÇ Çлç ÇÐÀ§´Â Curtin Business SchoolÀÇ ÁÖµÈ °úÁ¤ÀÌÀÚ ¾Æ½Ã¾Æ-ÅÂÆò¾ç Áö¿ª¿¡¼­ °¡Àå ±¹Á¦ÀûÀ¸·Î ÀÎÁöµµ°¡ ÀÖ´Â °æ¿µ ÀÚ°ÝÀÔ´Ï´Ù.

ÀÌ °úÁ¤Àº Çϳª ¶Ç´Â µÎ °³ÀÇ Àü°øÀÇ ³ÐÀº ¹üÀ§¸¦ Á¦°øÇÕ´Ï´Ù.


Single majors
 ¡áAccounting
 ¡áInternational Business
 ¡áLogistics and Supply Chain Management
 ¡áMarketing
 
Double majors
 ¡áAccounting and Finance
 ¡áBanking and Finance
 ¡áFinance and Marketing
 ¡áManagement and Marketing
 ¡áManagement and Human Resource Management
 ¡áMarketing and Advertising
 ¡áMarketing and Public Relations

 

 

- Marketing and Public Relations


 (1) ¸¶ÄÉÆÃ
 ¸¶ÄÉÆÃÀº °æ¿µ¿¡°Ô °æÀïÀûÀÎ ÀÚ¸®¸¦ ÁÖ´Â °ÍÀ» Æ÷ÇÔÇÑ ¿ªµ¿ÀûÀÎ ¿µ¿ªÀÔ´Ï´Ù. ÀÌ Àü°øÀº ´ç½Å¿¡°Ô ¼ÒºñÀÚÀÇ Çൿ°ú ¾î¶»°Ô ¸¶ÄÉÆÃÀÌ ÀÛ¿ëÇÏ´ÂÁö, ±×¸®°í ±¹Á¦ÀûÀÌ°í ÀÎÅÍ³Ý ¸¶ÄÉÆÃ, ÆǸÅ, °¡°Ý ÃøÁ¤, È«º¸¿Í ºÐ¹è Àü·«À» Æ÷ÇÔÇÏ´Â ¸¶ÄÉÆÃÀÇ ´Ù¾çÇÑ ¹æ¸éÀ» ŽÇèÇÒ ±âȸ¸¦ ÁÝ´Ï´Ù. ´ç½ÅÀº °æÀïÀÚµé°ú ¼ÒºñÀÚµéÀÇ ÇൿÀ» ºÐ¼®ÇÔÀ¸·Î¼­ »ý»êÇ°µé°ú ¼­ºñ½º, ±×¸®°í ¾ÆÀ̵ð¾î¿¡ ´ëÇÑ ¿ä±¸¸¦ ¾î¶»°Ô ¸¶ÄÉÆÃÀÌ ¿¹ÃøÇÏ´Â Áö¸¦ ŽÇèÇÒ °ÍÀÔ´Ï´Ù.

 

(2) °ø°ø °ü°è
°ø°ø °ü°è´Â Á¶Á÷ È°µ¿ÀÇ ¸ðµç ºÐ¾ß¿¡ ÀÖ´Â °ü°è °æ¿µ°ú °ü·ÃÀÌ ÀÖ½À´Ï´Ù. ÀÌ°ÍÀº ÁÖÁÖµé, Á÷¿ø, ¼Õ´Ôµé, Á¤ºÎ ´Üüµé, °ø±ÞÀÚµé, ¼Ò¸Å¾÷ Á¾»çÀÚµé, °ø°ø ±â°üÀ̳ª ´Ù¸¥ Áß¿äÇÑ ´Üü¿Í °³ÀεéÀÇ ¿ä±¸»çÇ×À» °í·ÁÇÏ´Â µ¿¾È »ç¾÷ÀÌ ±×°ÍÀÇ ¸ñÀûÀ» ÃæÁ·½ÃÅ°´Â °ÍÀ» µµ¿ÍÁÖ´Â °Í¿¡ ¸ñÀûÀ» µÎ°í ÀÖ½À´Ï´Ù. ÀÌ Àü°øÀº °ø°ø°ú °í°´À» Ç×ÇÑ ÃÖ¼±ÀÇ ºû¿¡¼­ ¾î¶»°Ô °èȹÇÏ°í ¹ßÀü½ÃÅ°¸ç, Ä¿¹Â´ÏÄÉÀÌ¼Ç Àü·«À» ÀÌÇàÇÏ°í Æò°¡ÇÏ´Â Áö¸¦ °¡¸£ÃÄ ÁÙ °ÍÀÌ°í ±×¸®°í Á¶Á÷ ³»¿¡¼­ È¿°úÀûÀÎ Á¤º¸ È帧À» È«º¸ÇÒ °ÍÀÔ´Ï´Ù. ÀÌ°ÍÀº ´ç½ÅÀ» ù ¹ø° °áÁ¤ ¸¸µé±â¸¦ Æ÷ÇÔÇÏ¿© ÁÖÁÖµé°ú °ü°è¸¦ ¸Î´Â °ÍÀ» Áغñ½ÃÄÑ ÁÙ °ÍÀÌ¸ç ´ç½Å¿¡°Ô Áß¿äÇÑ Ä¿¹Â´ÏÄÉÀÌ¼Ç ¿ªÇÒÀ» ¸ÃÀ» ¼ö ÀÖ´Â ±â¼úÀ» °øÇÒ °ÍÀÌ´Ù.

 

Credit for previous study
¸¸¾à¿¡ ´ç½ÅÀÌ ÀÌ ºÐ¾ß¿¡ ´ëÇØ ¹Ì¸® °øºÎÇÑ ÀûÀ̳ª ÀÏÇÑ ÀûÀÌ ÀÖ´Ù¸é, ´ç½ÅÀº ÀÌ ÀüÀÇ ÇнÀÀÇ ÀÎÁö¸¦ À§ÇÑ ÀÚ°ÝÀ» Åä·ÐÇÒ ¼ö ÀÖ°Ô Curtin Singapore ¿¡ Á¢ÃËÇϵµ·Ï Àå·ÁµÉ ¼ö ÀÖ½À´Ï´Ù.

Course structure
Credits needed to graduate: 600.
Each unit is 25 credits.

 

1Çбâ
 ¡á10987 Accounting 100
 ¡á11011 Business Law 100
 ¡á1234 Economics 100
 ¡á311353 Communication in Business 100


 
2Çбâ
 ¡á10830 Business Information Systems 100
 ¡á10848 Management 100
 ¡á10850 Marketing 100
 ¡á10855 Public Relations (Principles) 201


 
3Çбâ
 ¡á9764 Consumer Behaviour 201
 ¡á3822 Sales Management 230
 ¡á9807 Marketing Research 200
 ¡á10854 Public Relations (Techniques) 220


 
4Çбâ
 ¡á12613 International Marketing 250
 ¡á10845 Law (Public Relations) 211
 ¡á10851 Public Relations (Media) 250
 ¡á1866 Retail Marketing and Distribution 311


 
5Çбâ
 ¡á12593 Marketing - Professional Practice 300
 ¡á3900 Strategic Marketing 310
 ¡á3992 Public Relations (Consultancy) 300
 ¡á12596 Public Relations (International) 240


 
 6Çбâ
 ¡á 4375 Marketing of Services 311
 ¡á12597 Public Relations (Corporate) 360
 ¡á3993 Marketing (Professional Practice) 393
 ¡á12034 Business Capstone 301

 


¡ß 2013 ÀÔÇÐ Á¶°Ç:
Qualification
 Score
 GCE/STPM/HKALE (A-levels - best of three) : 6
 IB : 26
 Indonesia (SMU3 top four subjects) : 8
 Ontario Gr 12 (best of six) : 73
 TER (including TEE/SACE/HSV/VCE) : 70
 WAUFP (CPS) : 53
 India/Pakistan : 65%
 Sri Lanka : 7
 GAC-ACT Education : Successful completion with minimum GPA 2.6



¡ß ÃÖ¼Ò ¿µ¾î Á¶°Ç

COURSE

ACADEMIC CALENDAR 2013

DURATION

FEE (SG$)

Certificate in General English

2012/12/31, 2/13, 3/18, 4/22, 5/27, 7/1, 8/5, 9/16, 10/21, 11/25

5-15 ÁÖ

°¢ ÁÖ 345

Diploma of EAP

2/13, 4/22, 7/1, 9/16, 11/25

10-30 ÁÖ

°¢ À¯´Ö¿¡ 3,450

Preparatory Course for IELTS

4/15, 12/2

8ÁÖ

2.760

 

* ÃÑ 5´Ü°è·Î ±¸¼ºµÇ¾î ÀÖÀ¸¸ç ÇÑ ¹Ý¿¡ 15¸íÀÔ´Ï´Ù.

*±× Áß ³ôÀº 3´Ü°è¿¡ ´ëÇÑ ¿µ¾î Á¶°ÇÀº ´ÙÀ½°ú °°½À´Ï´Ù.

 

¡á Academic English 1

-IELTS 4.5, writing 4.5 ( academic), other bands 4.0

-TOEFL PBT 475 ( writing minimum TWE 3.5)

-TOEFL iBT 53 (other skills 11 ) OR

Navitas English entry test

-PTE30 (writing minimum 30, other skills 24)

 

¡á Academic English 2

-IELTS 5.0, writing 5.0 (academic), other bands 4.5

-TOEFL PBT 500 ( writing minimum TWE 4.0)

-TOEFL iBT 61 (other skills 13 ) or successful completion of

Academic English 1 OR Navitas English entry test

-PTE36 (writing minimum 36, other skills 30)

 

¡á Academic English 3

-IELTS 5.5, writing 5.5 (academic), other bands 5.0

-TOEFL PBT 525 ( writing minimum TWE 5.0)

-TOEFL iBT 71 (other skills 15 ) or successful completion of

Academic English : Levle 2 OR Navitas English entry test

-PTE 42 (writing minimum 42, other skills 36)

 

*¸¸¾à¿¡ ´ç½ÅÀÌ ¿µ¾î ÀÔÇÐÁ¶°ÇÀ» ¸¸Á·½ÃÅ°Áö ¸øÇÑ´Ù¸é, ´ç½ÅÀº ±×µéÀÇ Çй®ÀûÀÎ ÇÁ·Î±×·¥°ú À̾îÁö±â À§ÇÏ¿© Curtin Singapore¿¡¼­ ¿µ¾î Çз ¸ñÀû ÇÁ·Î±×·¥À» ¼ö°­ÇÒ ¼ö ÀÖ½À´Ï´Ù. ¿µ¾î ÇÁ·Î±×·¥Àº Navitas English Singapore Ä·ÆÛ½º¿¡¼­ Àü´ÞµË´Ï´Ù. ´ë¾ÈÀûÀ¸·Î, ´ç½ÅÀº ÀÚ°Ý ·¹º§¿¡¼­¸¸ °¡´ÉÇÑ Mixed English programÀ» Á¦°ø¹ÞÀ» ¼ö ÀÖ½À´Ï´Ù.

 

*Çѱ¹ ÇлýµéÀº Diploma ÇÐÀ§¸¦ µé¾î°¡´Â ÇлýµéÀº °í±³ ³»½ÅÀÌ 6µî±Þ ÀÌ»ó µÇ¾î¾ß Çϸç Bachelor °úÁ¤À¸·Î µé¾î°¡´Â ÇлýµéÀº ¼ö´É Á¡¼ö°¡ ÀÖ´Ù¸é 75% (300Á¡) ¾È¿¡ µé¾î¾ß ÇÕ´Ï´Ù. ¶ÇÇÑ Bachelor °úÁ¤Àº 24 °³¿ùÀ̸ç Diploma¸¦ ¼ö°­ÇÏ°í BachelorÀ» ¼ö°­ÇÑ´Ù¸é Diploma 8°³¿ù ¼ö°­ ÈÄ Bachelor 16°³¿ùÀ» ¼ö°­ÇÏ¸é µË´Ï´Ù. ¸¸¾à ¹Ù·Î diploma ÇÐÀ§·Î µé¾î°¡·Á¸é IELTS 6.0, ¹Ù·Î bachelor À¸·Î µé¾î°¡·Á¸é IELTS 6.5 ¿©¾ß ÇÕ´Ï´Ù.

*CUTE (Curtin Uni Test of English) - C

IELTS, TOEFL, ±×¸®°í CUTE ´Â 2³â µ¿¾È À¯È¿ÇÕ´Ï´Ù.

Where: Curtin Singapore campus

When: March, July, November

How: Full-time or Part-time

Study: On-campus

Duration: 2 years full-time (6 trimesters)

3-4 years part-time (12 trimesters)

 

¡ß ±Ý¾×

Bachelor of Commerce

Trimester 1 (SG$) : $8520

Trimester 2 (SG$) : $8520

Trimester 3 (SG$) : $8520

Trimester 4 (SG$) : $8520

Trimester 5 (SG$) : $8520

Trimester 6 (SG$) : $8520

 

Total course fee

: $51120

 

 

*¸ðµç ±Ý¾×Àº 7%ÀÇ GST¸¦ Æ÷ÇÔÇÏ°í ÀÖ½À´Ï´Ù. ÀûÇôÁø ±Ý¾×Àº ¹Ù²ð ¼ö ÀÖÀ¸¸ç Çظ¶´Ù Áõ°¡¿¡ µû¶ó ¹Ù²ð ¼ö µµ ÀÖ½À´Ï´Ù.