Á¦¸ñ | SMU-MASTER OF SCIENCE IN COMMUNICATION MANAGMENT(M.. | ||
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ÀÛ¼ºÀÚ | °ü¸®ÀÚ | ÀÛ¼ºÀÏ | 2013-02-01 |
*¹Ù·Î°¡±â: http://smu.edu.sg/programmes/postgraduate/communicationmanagement
MASTER OF SCIENCE IN COMMUNICATION MANAGMENT(MCM, ÀÇ»ç¼ÒÅë°ü¸®Çаú)
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¾Æ½Ã¾ÆÀÇ ºü¸¥ ½ÃÀå ¹ßÀüÀº PR°ú ±â¾÷È«º¸ °æ¿µÁøµéÀÇ Æø³ÐÀº °æ¿µ ±â¼úÀ» ¿ä±¸ÇÕ´Ï´Ù. MScommÀ¸·Î ¼¼°èÀûÀ¸·Î À¯¸íÇÑ ½ºÀ§½ºÀÇ Universita della Svizzera Italiana (USI)¿Í ¼ÕÀ» ÀâÀ¸¸ç SMU MScommÀº ³²¾Æ½Ã¾ÆÂÊ¿¡¼ ±â¾÷È«º¸ºÐ¾ß¿¡¼ ¼®»çÇÐÀ§¸¦ Á¦°øÇÏ´Â À¯ÀÏÇÑ ±â°üÀÔ´Ï´Ù. º» ÇÁ·Î±×·¥Àº °æ¿µÀÇ ±âÃÊ (management fundamentals), Àü·«Àû È«º¸ °ü¸® (managing communications across a framework of strategy), Áö¿ª ¼ö¿ä (regional demand), ±¹Á¦Àû, »çȸÀû, °æÁ¦Àû º¯È¿Í ÁÖÁÖµéÀ» ÇâÇÑ ´Ù¾çÇÑ ÀüÅëÀû°ú ÃֽŠȫº¸ ¼ö´Ü (global, social, and economic change and communications through traditional and digital media to various stakeholders) µîÀ» ´Ù·ì´Ï´Ù. USI (Lugano, Switzerland)¿Í UCLA Anderson School of ManagementÀÇ Çаú°úÁ¤Àº Çлýµé¿¡°Ô ¶Ù¾î³ ³×Æ®¿öÅ·°ú ÇØ¿Ü Çо÷ ±âȸ ¿ª½Ã Á¦°øÇÕ´Ï´Ù.
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- Finance
- Quantitative Methods
- Strategy
- Negotiations Behaviour
- Corporate Governance
- Human Resource Management
- Leadership
- Managing Corporate Transitions
- Societies, Communities and Governments Across Asia
- Digital Media
- Global Journalism
- Global Information Economy
- Leading Organisations Across Cultures
- Public Sector Influence
- Global Public Relations
- Stakeholder Management
- Internal Communication
- Integration Sessions
- Investor Relations
- Crisis Management
- Brand Management
- Communication Law
- Group Theses/Capstone Consulting Projects
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