Á¦¸ñ SMU-MASTER OF SCIENCE IN COMMUNICATION MANAGMENT(M..  
ÀÛ¼ºÀÚ °ü¸®ÀÚ ÀÛ¼ºÀÏ 2013-02-01

*¹Ù·Î°¡±â: http://smu.edu.sg/programmes/postgraduate/communicationmanagement

 

MASTER OF SCIENCE IN COMMUNICATION MANAGMENT(MCM, ÀÇ»ç¼ÒÅë°ü¸®Çаú)

 

½Ì°¡Æú ÁÖÀç¿ø ¶Ç´Â Ãë¾÷ÇϽŠºÐµé²² ÀûÇÕÇÑ ÄÚ½º ÀÔ´Ï´Ù.(PART TIME ONLY)

 

¾Æ½Ã¾ÆÀÇ ºü¸¥ ½ÃÀå ¹ßÀüÀº PR°ú ±â¾÷È«º¸ °æ¿µÁøµéÀÇ Æø³ÐÀº °æ¿µ ±â¼úÀ» ¿ä±¸ÇÕ´Ï´Ù. MScommÀ¸·Î ¼¼°èÀûÀ¸·Î À¯¸íÇÑ ½ºÀ§½ºÀÇ Universita della Svizzera Italiana (USI)¿Í ¼ÕÀ» ÀâÀ¸¸ç SMU MScommÀº ³²¾Æ½Ã¾ÆÂÊ¿¡¼­ ±â¾÷È«º¸ºÐ¾ß¿¡¼­ ¼®»çÇÐÀ§¸¦ Á¦°øÇÏ´Â À¯ÀÏÇÑ ±â°üÀÔ´Ï´Ù. º» ÇÁ·Î±×·¥Àº °æ¿µÀÇ ±âÃÊ (management fundamentals), Àü·«Àû È«º¸ °ü¸® (managing communications across a framework of strategy), Áö¿ª ¼ö¿ä (regional demand), ±¹Á¦Àû, »çȸÀû, °æÁ¦Àû º¯È­¿Í ÁÖÁÖµéÀ» ÇâÇÑ ´Ù¾çÇÑ ÀüÅëÀû°ú ÃֽŠȫº¸ ¼ö´Ü (global, social, and economic change and communications through traditional and digital media to various stakeholders) µîÀ» ´Ù·ì´Ï´Ù. USI (Lugano, Switzerland)¿Í UCLA Anderson School of ManagementÀÇ Çаú°úÁ¤Àº Çлýµé¿¡°Ô ¶Ù¾î³­ ³×Æ®¿öÅ·°ú ÇØ¿Ü Çо÷ ±âȸ ¿ª½Ã Á¦°øÇÕ´Ï´Ù.

 

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¢º½Ã°£: ÆÄƮŸÀÓ

 

¢º±â°£: 12°³¿ù¾È¿¡ ¿Ï·á (ÆÄƮŸÀÓ)

 

¢ºÄ¿¸®Å§·³:

- Finance

- Quantitative Methods

- Strategy

- Negotiations Behaviour

- Corporate Governance

- Human Resource Management

- Leadership

- Managing Corporate Transitions

- Societies, Communities and Governments Across Asia

- Digital Media

- Global Journalism

- Global Information Economy

- Leading Organisations Across Cultures

- Public Sector Influence

- Global Public Relations

- Stakeholder Management

- Internal Communication

- Integration Sessions

- Investor Relations

- Crisis Management

- Brand Management

- Communication Law

- Group Theses/Capstone Consulting Projects

 

- ½ºÀ§½º USI ¹× ¹Ì±¹ UCLA¿¡¼­ 6~10ÀÏ °­ÀÇ ¹× ½ÃÇè(Çкñ¿¡ ¸ðµÎ Æ÷ÇÔ, º»ÀÎÀº Ç×°ø±Ç/¼÷¼Ò/½Ä»çºñ¸¸ ºÎ´ã)

 

¢ºÁÖÁ¦: °æ¿µÀÇ ÀÌÇØ

 

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- Çлç Á¹¾÷

- °ü·ÃºÐ¾ß¿¡¼­ 2³â ÀÌ»ó °æ·Â

- ºñÀÚ ¶Ç´Â ¿µÁÖ±Ç ¼ÒÁöÀÚ ¶Ç´Â ½Ì°¡Æú ½Ã¹Î±ÇÀÚ

- IELTS 6.5 ÀÌ»ó

- ÀÎÅͺä

(GMAT ¶Ç´Â GRE ¸éÁ¦)

 

ÆÄƮŸÀÓ ÇÁ·Î±×·¥À» µè´Â ¿Ü±¹ÀÎ Çлýµé¿¡°Ô´Â ºñÀÚ Çã¶ôÀ» ÇÏÁö ¾Ê½À´Ï´Ù.

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¢ºÁö¿ø¸¶°¨: 2013³â 10¿ù 31ÀÏ 

 

¢ººñ¿ë:

- Áö¿øºñ: S$50 (ȯºÒºÒ°¡)

- µî·Ïºñ: S$400 (½Ì°¡Æ÷¸£ ½Ã¹Î±ÇÀÚ/¿µÁÖ±ÇÀÚ/¿Ü±¹ÀÎ; ȯºÒºÒ°¡)

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- Çкñ: S$38,000

1ȸ : S$11,000

2ȸ : S$9,000

3ȸ : S$9,000

4ȸ : S$9,000