Á¦¸ñ | Bachelor of Communication -¸Óµ¶´ë | ||
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ÀÛ¼ºÀÚ | °ü¸®ÀÚ | ÀÛ¼ºÀÏ | 2013-01-19 |
MURDOCH UNIVERSITY
¿À½ºÆ®·¹Àϸ®¾ÆÀÇ ¿þ½ºÅÏ¿À½ºÆ®·¹Àϸ®¾Æ ÁÖ¿¡¼ µÎ ¹ø°·Î ¿À·¡µÈ ´ëÇÐÀÌ´Ù. À¯¸íÇÑ ÀÛ°¡ÀÌÀÚ Ã¶ÇÐÀÚÀÎ ¿ùÅÍ ¸Óµ¶ °æ(Sir Walter Murdoch, 1874¡1970)À» ±â³äÇÏ¿© ±×ÀÇ À̸§À» ±³¸íÀ¸·Î »ç¿ëÇÏ°í ÀÖ´Ù. |
Ä¿¹Â´ÏÄÉÀÌ¼Ç Çлç (Bachelor of Communication)
(Murdoch University ¸Óµ¶ ´ëÇб³)
Çö´ë Ä¿¹Â´ÏÄÉÀ̼ǰú ¹Ìµð¾î »ê¾÷¿¡¼ ÀÏÇÒ ¼ö ÀÖ´Â Àü¹® ±â¼úÀ» ¹è¿ï ¼ö ÀÖ´Â ÇÁ·Î±×·¥ÀÔ´Ï´Ù. ÇлýµéÀº ÀüÅëÀûÀÎ ¹Ìµð¾î¿Í »õ·Î¿î ¹Ìµð¾î¸¦ ºÐ¼®ÇÏ°í ¸¸µé¾î ³»´Â ´ë¿¡ ÇÊ¿äÇÑ Áö½ÄÀû ±â¹ÝÀ» ¸¶·ÃÇÏ°í °ü·Ã ±â¼úµéÀ» ¹è¿ó´Ï´Ù. µ¿½Ã¿¡ ¶°¿À¸£´Â âÀÇÀû »ê¾÷¿¡¼ÀÇ ¹®ÈÀû °úÁ¤°ú ¼ÒÅëÀ» ÀÌÇØÇϵµ·Ï ÇÕ´Ï´Ù.
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12 À¯´Ö (unit)À» ÃÖ¼Ò 16´Þ¿¡ °ÉÃÄ ¿Ï·áÇÕ´Ï´Ù.
Ä¿¹Â´ÏÄÉÀ̼ǰú ¹Ìµð¾î
- Media Audiences and the Public
- Screen Texts
- Documentary
- New Media Technologies
- Cultural and Media Policy
- Media and Globalisation
¡ß º¹¼ö Àü°ø ¿É¼Ç:
Ä¿¹Â´ÏÄÉÀ̼ǰú ¹Ìµð¾î+¸¶ÄÉÆà Communication & Media Studies and Marketing
- Marketing and Advertising Law
- Marketing Management
- Consumer Behaviour
- Marketing Research and Analysis
- International Marketing
- Services Marketing
Ä¿¹Â´ÏÄÉÀ̼ǰú ¹Ìµð¾î+È«º¸ Communication & Media Studies and Public Relations
- Media Relations
- Communication Research
- Public Relations: Contemporary Approaches
- Professional Communication
- Campaign Management
- Issues and Crisis Management