Á¦¸ñ Master of Science in Management & Digital Marketin..  
ÀÛ¼ºÀÚ °ü¸®ÀÚ ÀÛ¼ºÀÏ 2013-01-19


www.ucd.ie/

UNIVERSITY COLLEGE DUBLIN/ NATIONAL UNIVERSITY OF IRELAND

 

¾ÆÀÏ·£µå³»ÀÇ ±¹¸³´ëÇÐÁßÀÇ ÇϳªÀÎ ´õºí¸° ±¹¸³´ë, UCD´Â ±Ô¸ð¸é¿¡¼­ ¾ÆÀÏ·£µå¿¡¼­ °¡Àå Å©°í, ´Ù¾çÇÑ °úÁ¤À» Á¦°øÇÏ´Â ´ëÇÐÀÔ´Ï´Ù. UCD´Â Àü°øº°·Î 11°³¿¡ À̸£´Â ´Ü°ú ´ëÇÐÀ¸·Î ±¸¼ºµÇ¾î ÀÖÀ¸¸ç, ±¤¹üÀ§ÇÑ ÇÑ ºÐ¾ß¿¡¼­ÀÇ Çлç, ¼®»ç, ¹Ú»ç °úÁ¤À» Á¦°øÇÏ°í ÀÖ½À´Ï´Ù. (³ó´ë, ¹Ì´ë, ÄÌƽÇдë, »ó´ë, ¿£Áö´Ï¾î¸µ ¹× °ÇÃà´ë, Àι® °úÇдë, Á¦ÈÞ Çй®´ë - interdisciplinary Studies, ¹ý´ë, ¾àÇдë, °úÇдë, ¼öÀÇÇдë) ¶ÇÇÑ, ¾ÆÀÏ·£µå¿¡¼­´Â ¹°·Ð À¯·´³» ´ëÇÐÁß¿¡¼­µµ µå¹°°Ô ³× °³ÀÇ »ý¸í°úÇÐ ´Ü°ú´ëÇÐ (³óÇÐ, ¾àÇÐ, °úÇÐ, ¼öÀÇÇÐ)À» µ¿½Ã¿¡ °®Ãß°í ÀÖ´Â ¸î ¾ÈµÇ´Â ´ëÇÐÁßÀÇ ÇϳªÀÔ´Ï´Ù.

UCDÀÇ ±â¿øÀº ±× À¯¸íÇÑ 'The Idea of a University' ÀÇ ÀúÀÚÀÌÀÚ ÃÊ´ë ÃÑÀåÀÎ John Henry Newman Ãß±â°æÀÌ 1854³â¿¡ ¼³¸³ÇÑ ¾ÆÀÏ·£µå Ä«Å縯 ´ëÇÐ (Catholic University of Ireland)À¸·Î °Å½½·¯ ¿Ã¶ó°©´Ï´Ù. ¿À´Ã³¯ÀÇ UCD´Â È°±âÂ÷°í Çö´ëÀûÀÎ ´ëÇÐÀ¸·Î, ´õºí¸° ½Ã³» Á߽ɿ¡¼­ ³²ÂÊÀ¸·Î 3 ¸¶ÀÏÁ¤µµ ¶³¾îÁø °÷¿¡ ³Ð°í ¼öÇ®ÀÌ ¿ì°ÅÁø Ä·ÆÛ½º¿¡ À§Ä¡ÇÏ°í ÀÖ½À´Ï´Ù.  2õ¿©¸íÀ» ¼ö¿ëÇÒ ¼ö ÀÖ´Â Ä·ÆÛ½º³» ±â¼÷»ç¸¦ °®Ãß°í ÀÖ°í, ±× ¿Ü UCDÀÇ ±¹Á¦ »ç¹«½Ç¿¡¼­ ¿Ü±¹ÀÎ ÇлýµéÀ» À§ÇØ Ä·ÆÛ½ºÀα٠Áö¿ª¿¡¼­ ¼÷¼Ò¸¦ ãÀ» ¼ö ÀÖµµ·Ï µµ¿òÀ» ÁÖ°í ÀÖ½À´Ï´Ù.

 

°æ¿µÇÐ ÀÌÇÐ ¼®»ç (Master of Science in Management & Digital Marketing)


ºñÁî´Ï½º¿Í °æ¿µ ºÐ¾ß¿¡¼­ Çз°ú Ä¿¸®¾î¸¦ ÇÑ ´Ü°è ¹ßÀü½ÃÅ°±â Èñ¸ÁÇÏ´Â °æ¿µÀÎ, Àü¹®°¡µéÀ» À§ÇÑ ÄÚ½ºÀÔ´Ï´Ù. ºü¸£°Ô º¯È­ÇÏ´Â ºñÁî´Ï½º ȯ°æ¿¡ ÇʼöÀûÀÎ °æ¿µ À̷аú Àü¹®ÀûÀÎ Áö½Ä, ºñÁî´Ï½º¿¡ ÇÊ¿äÇÑ ±â¼úµéÀ» ¹è¿ì°Ô µË´Ï´Ù. ÀÌ °úÁ¤ Áß ¹è¿î °æ¿µ ÀÌ·ÐÀ» ½ÇÁ¦ ºñÁî´Ï½º ¼¼°è¸¦ ¾Ë¾Æ°¡°í Çؼ®Çس»´Â µ¥¿¡ âÀÇÀûÀ¸·Î Àû¿ë½ÃÅ°°í, ´õºÒ¾î »ç¶÷°£ÀÇ ÀÇ»ç¼ÒÅë°ú ¸®´õ½± ¿ä·Éµµ ½ÀµæÇÏ°Ô µÉ °ÍÀÔ´Ï´Ù.

 

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3°³ÀÇ °øÅë ÇÙ½É °ú¸ñ, µðÁöÅÐ ¸¶ÄÉÆà ºÐ¾ß 3°ú¸ñ, °æ¿µ ºÐ¾ß 3°ú¸ñ


(°øÅë)

- Analysis of Business

- Global Strategic Management

- Leadership and Organisational Behaviour


(µðÁöÅÐ ¸¶ÄÉÆÃ)

- Corporate Marketing Strategy

- Digital Brand Management

- Digital Marketing and Social Media Management


(°æ¿µ)

- Organisational Change and Management Consultancy Skills

- Responsible Business and Sustainability

- Technology Management and Innovation