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www.murdoch.edu.au

MURDOCH UNIVERSITY

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Bachelor of Commerce in Management and Marketing

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(Murdoch University ¸Óµ¶ ´ëÇб³)

°æ¿µ ¹× ¸¶ÄÉÆà ºÐ¾ß¿¡ Ãë¾÷ÇÏ´Â µ¥¿¡ ÇʼöÀûÀÎ ±¤¹üÀ§ÇÑ Áö½Ä°ú ±â¼úÀ» ¾òÀ» ¼ö ÀÖ´Â ÇÁ·Î±×·¥ÀÔ´Ï´Ù.

 

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12 À¯´Ö (units)À» 4Çбâ (ÃÖ¼Ò 16´Þ)¿¡ °ÉÃÄ ¿Ï·áÇÕ´Ï´Ù.

°æ¿µ Management

º» ÇÁ·Î±×·¥Àº ÇлýµéÀÌ Çö 21¼¼±â¿¡ ¸Â´Â °æ¿µÀÇ º¹À⼺°ú Àǹ«°¨À» °¡Áú ¼ö ÀÖ±â À§ÇØ °æ¿µÀÇ ÁÖ¿ä ÀïÁ¡°ú ÀÌ·Ð ¹× °üÁ¡ÀÇ ´Ù¾ç¼ºÀ» Ž±¸Çϵµ·Ï µµ¿ÍÁÖ´Â ÇÁ·Î±×·¥ÀÔ´Ï´Ù.

 

- Orgnisational Theory and Behaviour

- Workplace Law

- Organisational Development and Human Resource Management

- Strategic Management

- Knowledge and Organisational Learning

- International Management

 

¸¶ÄÉÆà Marketing

º» ÇÁ·Î±×·¥Àº ÇлýµéÀÌ Á¦Ç° °³¹ß ¹× °¡°Ý Ã¥Á¤, ÅëÇÕÀû ¸¶ÄÉÆà Ŀ¹Â´ÏÄÉÀ̼ǰú À¯Åë ü°è °ü¸® ºÐ¹è¸¦ ÁßÁ¡À¸·Î ½Ç¿ëÀû ¸¶ÄÉÆà ±³·ù °úÁ¤ÀÇ Àû¿ëÀ» ÀÌÇØÇϵµ·Ï µ½´Â ÇÁ·Î±×·¥ÀÔ´Ï´Ù.

 

- Marketing and Advertising Law

- Marketing Management

- Consumer Behaviour

- Marketing Research and Analysis

- International Marketing

- Services Marketing