Á¦¸ñ | Bachelor of Commerce in Management and Marketing -.. | ||
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ÀÛ¼ºÀÚ | °ü¸®ÀÚ | ÀÛ¼ºÀÏ | 2013-01-19 |
MURDOCH UNIVERSITY
¿À½ºÆ®·¹Àϸ®¾ÆÀÇ ¿þ½ºÅÏ¿À½ºÆ®·¹Àϸ®¾Æ ÁÖ¿¡¼ µÎ ¹ø°·Î ¿À·¡µÈ ´ëÇÐÀÌ´Ù. À¯¸íÇÑ ÀÛ°¡ÀÌÀÚ Ã¶ÇÐÀÚÀÎ ¿ùÅÍ ¸Óµ¶ °æ(Sir Walter Murdoch, 1874¡1970)À» ±â³äÇÏ¿© ±×ÀÇ À̸§À» ±³¸íÀ¸·Î »ç¿ëÇÏ°í ÀÖ´Ù. |
Bachelor of Commerce in Management and Marketing
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(Murdoch University ¸Óµ¶ ´ëÇб³)
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12 À¯´Ö (units)À» 4Çбâ (ÃÖ¼Ò 16´Þ)¿¡ °ÉÃÄ ¿Ï·áÇÕ´Ï´Ù.
°æ¿µ Management
º» ÇÁ·Î±×·¥Àº ÇлýµéÀÌ Çö 21¼¼±â¿¡ ¸Â´Â °æ¿µÀÇ º¹À⼺°ú Àǹ«°¨À» °¡Áú ¼ö ÀÖ±â À§ÇØ °æ¿µÀÇ ÁÖ¿ä ÀïÁ¡°ú ÀÌ·Ð ¹× °üÁ¡ÀÇ ´Ù¾ç¼ºÀ» Ž±¸Çϵµ·Ï µµ¿ÍÁÖ´Â ÇÁ·Î±×·¥ÀÔ´Ï´Ù.
- Orgnisational Theory and Behaviour
- Workplace Law
- Organisational Development and Human Resource Management
- Strategic Management
- Knowledge and Organisational Learning
- International Management
¸¶ÄÉÆà Marketing
º» ÇÁ·Î±×·¥Àº ÇлýµéÀÌ Á¦Ç° °³¹ß ¹× °¡°Ý Ã¥Á¤, ÅëÇÕÀû ¸¶ÄÉÆà Ŀ¹Â´ÏÄÉÀ̼ǰú À¯Åë ü°è °ü¸® ºÐ¹è¸¦ ÁßÁ¡À¸·Î ½Ç¿ëÀû ¸¶ÄÉÆà ±³·ù °úÁ¤ÀÇ Àû¿ëÀ» ÀÌÇØÇϵµ·Ï µ½´Â ÇÁ·Î±×·¥ÀÔ´Ï´Ù.
- Marketing and Advertising Law
- Marketing Management
- Consumer Behaviour
- Marketing Research and Analysis
- International Marketing
- Services Marketing